Audience research

I have used uktribes.com to research and find out who my main readers will be. I have found out that they will be "Townies". Here is some information on "Townies"..

Townies
Townies are as mainstream as you can get – it’s the default ‘normal’ Tribe and the core of the British youth population…

As other youth Tribes emerged and diversified, the Townies were born – and most wouldn’t even see themselves as belonging to a Tribe at all. The catchall for ‘normal’ kids of both sexes, they are the mainstream core of UK youth as opposed to the ‘weird’ Tribes they see at school, college, uni and on the high street.

Townies are those who simply prefer to go with the flow, keeping up to date with celebrity gossip and the latest chart hits. They like football but aren’t fanatics, love to drink (and may smoke a little weed) but don’t experiment with drugs like the Chavers. Townies like fashion but are a far cry from the Hipsters or Trendies. Often ridiculed by other Tribes for being cultural ‘sheep’ with no identity, they simply follow dominant trends and that’s fine by them. They have access to the high street and the Top 40, so what’s wrong with picking up whatever is on trend in River Island or listening to what’s number one? It’s the safe option, endorsed by the media and celebrity culture – and if Heat magazine says it’s good, then why not!

TV is the biggest signifier for the Townie crowd – watching football, following the big music competitions and following the latest Reality TV shows is their bag. They are Reality TV stalwarts and love Geordie Shore and the Valleys – watching Townies/Blingers living it up and getting mortal is great viewing. Chart music, R’n’B and mainstream hip hop soundtrack their lives – last year they loved Rizzle Kicks, Jessie J and Justin Timberlake is back, yay!

Reading this, I have decided that these are exactly who I would like to be reading my magazine. The artists that I will feature on my magazine are the same kind of artists that are mentioned in this extract. This is important as I want to make sure that my magazine has already famous artists but also up-and-coming artists that I think that these types of people would enjoy to help boost their career.